Ongoing engagement with relatable storylines drives social learning far more than brief exposure

Evidence

Story lines that dramatize viewers’ everyday lives and functional solutions get them deeply involved. They form emotional ties to models who reflect their own hopes and aspirations. Unlike brief exposures to media presentations that typically leave most viewers untouched, ongoing engagement in the evolving lives of models provides numerous opportunities to learn from them and to be inspired by them. — Albert Bandura, Moral Disengagement, 2831

Categorization

• corroborated: 2 independent passages support this claim — Albert Bandura, Moral Disengagement: How People Do Harm…, 2831