Screen-based reciprocal observation can generate intersubjectivity across geographic distance in markets.

Evidence

Can we maintain that a level of intersubjectivity also obtains between individuals who are globally dispersed in space? What passes between territorially separated individuals who may never share the same space on the level of consciousness, interpretation, or reciprocal orientation? Markets—in particular, spot markets—are purportedly classic examples of anonymous, discrete exchanges ruled by supply-and-demand adjustments, rather than intersubjectivity. In general, markets have been contrasted with more genuine forms of social organization by their lack of planned coordination, reciprocity, and governance structure (Williamson 1975, 1985; Powell 1990). Can we nonetheless assume that a certain level of intersubjectivity is characteristic of some markets? In this section, we submit that participants’ reciprocal observation of markets on screens—combined with temporal mechanisms—may constitute a basis for both a form of intersubjectivity and the integration of some global spheres. — Karin Knorr Cetina & Urs Bruegger, Global Microstructures, 60

Markets—in particular, spot markets—are purportedly classic examples of anonymous, discrete exchanges ruled by supply-and-demand adjustments, rather than intersubjectivity. In general, markets have been contrasted with more genuine forms of social organization by their lack of planned coordination, reciprocity, and governance structure (Williamson 1975, 1985; Powell 1990). Can we nonetheless assume that a certain level of intersubjectivity is characteristic of some markets? In this section, we submit that participants’ reciprocal observation of markets on screens—combined with temporal mechanisms—may constitute a basis for both a form of intersubjectivity and the integration of some global spheres. — Karin Knorr Cetina & Urs Bruegger, Global Microstructures, 60

Categorization

  • XREF: Connects to Knorr Cetina and Bruegger’s work on the ‘global microstructure’ and to Collins’s interaction ritual theory — both cited here and central to ethnographies of screen-based trading. — connects to: Screen-based trading recreated rather than abolished trader sociality and mutual anticipation. — Aris Komporozos-Athanasiou, Speculative Communities: Living with
, 427; Global markets form communities of time bound by a common observed screen object.; Global market interaction produces intersubjectivity beyond face-to-face encounters — Karin Knorr Cetina & Urs Bruegger, Global Microstructures: The Virtual
, 98 (+15 more)
  • QUESTION: Worth chasing: how exactly do shared temporal rhythms and a common visual object substitute for physical copresence in producing consciousness-level reciprocity?
  • corroborated: 2 independent passages support this claim — Karin Knorr Cetina & Urs Bruegger, Global Microstructures: The Virtual
, 60

Broader Connections