Platforms extract behavioral surplus from human activity to predict and modify it.

Evidence

Zuboff theorizes the new economic logic of behavioral surplus: platforms extract data from human behavior to predict and modify it. The pillars synthesize through the platform’s communication architecture as a site of inequity-producing AI training. A definitive cross-pillar text of the decade. — , The Braided Reading EPUB, 809

Categorization

• DEFINE: Introduces Zuboff’s core concept of ‘behavioral surplus’ as the extraction logic of surveillance capitalism.
• XREF: Connects directly to data colonialism framing of Couldry and Mejias in this same curriculum. — connects to: The mode of surplus extraction reveals the hidden foundation of the entire social edifice; Voluntary data extraction is seductive before it is coercive. — , The Braided Reading EPUB: 5-Year…, 1111; Surveillance capitalism extracts behavioral surplus to predict and modify behavior. — , The Braided Reading EPUB: 5-Year…, 73 (+21 more)

Related

• Surveillance capitalism extracts behavioral surplus to predict and modify behavior. (similarity 0.88)
• Modified behavior yields the most predictive behavioral surplus of all (similarity 0.87)
• Cornering behavioral surplus is an orchestrated strategy, not merely a technical feat (similarity 0.85)
• Behavioral surplus extraction from workers moved from lab to commercial market (similarity 0.84)
• Behavioral surplus forecasting power drives a second imperative beyond extraction (similarity 0.83)
• Volume economies of behavioral surplus gave way to quality of prediction (similarity 0.83)
• The mode of surplus extraction reveals the hidden foundation of the entire social edifice (similarity 0.82)
• Surveillance platforms extract behavioral data from users and sell predictions to advertisers (similarity 0.82)
• Platforms’ crisis responses double down on behavioral surplus extraction (similarity 0.82)
• Behavioral surplus extraction extends from virtual spaces into physical life (similarity 0.82)
• Digital assistants convert inner life into calculable behavioral surplus for others’ profit (similarity 0.82)
• Behavioral surplus extraction forms the core logic of surveillance capitalism (similarity 0.82)
• Surveillance capital now extracts surplus from inner bodily and emotional signals. (similarity 0.81)
• Voluntary data extraction is seductive before it is coercive. (similarity 0.81)
• Surveillance capitalism continuously intensifies the means of behavioral modification (similarity 0.81)

Broader Connections

• Surveillance can predict civilian behavior from recurring spatial and social patterns #exemplifies (0.70)
• Activity-based intelligence replaces identity with behavioral templates as targeting basis #exemplifies (0.70)
• AI interactions can influence human emotional responses and behaviors. #expands (0.55) — Joanna Stern, I Am Not a Robot- My Year Using AI to…, 583