Modified behavior yields the most predictive behavioral surplus of all

Evidence

The allure of surveillance revenues drives the continuous accumulation of more and more predictive forms of behavioral surplus. The most predictive source of all is behavior that has already been modified to orient toward guaranteed outcomes. — Shoshana Zuboff, The Age of Surveillance Capitalism, 929

Categorization

• DEFINE: Defines why modified behavior is the apex of predictive surplus, a core mechanism in the surveillance capital framework.
• XREF: connects to: Volume economies of behavioral surplus gave way to quality of prediction — Shoshana Zuboff, The Age of Surveillance Capitalism, 621; Prediction certainty is enhanced by modifying behavior, not just observing it. — Shoshana Zuboff, The Age of Surveillance Capitalism, 625; Platforms extract behavioral surplus from human activity to predict and modify it. — , The Braided Reading EPUB: 5-Year…, 809

Broader Connections

• Platforms extract behavioral surplus from human activity to predict and modify it. #corroborates (0.85) — , The Braided Reading EPUB, 809