Surveillance capital now extracts surplus from inner bodily and emotional signals.
Evidence
As the prediction imperative drives deeper into the self, the value of its surplus becomes irresistible, and cornering operations escalate. What happens to the right to speak in the first person from and as my self when the swelling frenzy of institutionalization set into motion by the prediction imperative is trained on cornering my sighs, blinks, and utterances on the way to my very thoughts as a means to others’ ends? It is no longer a matter of surveillance capital wringing surplus from what I search, buy, and browse. Surveillance capital wants more than my body’s coordinates in time and space. Now it violates the inner sanctum as machines and their algorithms decide the meaning of my breath and my eyes, my jaw muscles, the hitch in my voice, and the exclamation points that I offered in innocence and hope. — Shoshana Zuboff, The Age of Surveillance Capitalism, 906
Categorization
- ADDENDUM: Extends ‘Grafting and Growth’ theme of extraction from living processes into the embodied self’s signals.
- XREF: connects to: Routine bodily self-monitoring has become a competitive, profit-generating infrastructure — Nick Couldry & Ulises A. Mejias, The Costs of Connection: How Data Is…, 25; Surveillance capitalism extracts behavioral surplus to predict and modify behavior. — , The Braided Reading EPUB: 5-Year…, 73; Surveillance capital derives from the dispossession of human experience — Shoshana Zuboff, The Age of Surveillance Capitalism, 1583 (+4 more)
Broader Connections
- Surveillance capitalism extracts behavioral surplus to predict and modify behavior.
#expands(0.85) — , The Braided Reading EPUB, 73 - Surveillance capitalism rewards ‘boundarylessness’ to extract predictive surplus from inner life
#expands(0.82) — Shoshana Zuboff, The Age of Surveillance Capitalism, 903 - Surveillance capitalism’s first move is seizing behavioral surplus from everyday life
#corroborates(0.80) — Shoshana Zuboff, The Age of Surveillance Capitalism, 437 - Surveillance capitalism mines intimate personality and emotional data for profit
#exemplifies(0.80) — Shoshana Zuboff, The Age of Surveillance Capitalism, 624 - Platforms extract behavioral surplus from human activity to predict and modify it.
#corroborates(0.78) — , The Braided Reading EPUB, 809 - Surveillance capital derives from the dispossession of human experience
#corroborates(0.75) — Shoshana Zuboff, The Age of Surveillance Capitalism, 1583