Behavioral surplus extraction forms the core logic of surveillance capitalism
Evidence
Here we explore this new reality business, as all aspects of human experience are claimed as raw-material supplies and targeted for rendering into behavioral data. Much of this new work is accomplished under the banner of “personalization,” a camouflage for aggressive extraction operations that mine the intimate depths of everyday life. As competition intensifies, surveillance capitalists learn that extracting human experience is not enough. The most-predictive raw-material supplies come from intervening in our experience to shape our behavior in ways that favor surveillance capitalists’ commercial outcomes. — Shoshana Zuboff, The Age of Surveillance Capitalism, 70
IV. The Discovery of Behavioral Surplus … VI. A Human Invention … VII. The Secrets of Extraction … VIII. Summarizing the Logic and Operations of Surveillance Capitalism CHAPTER FOUR The Moat Around the Castle I. — Shoshana Zuboff, The Age of Surveillance Capitalism, 1695
Categorization
- XREF: Extends the behavioral-surplus/prediction-market account of surveillance capitalism into its evolution as a mode of production; connects to critical analysis of ‘personalization’ as extraction rhetoric. — connects to: Self-tracking practices reproduce data capitalism rather than resist it — Nick Couldry & Ulises A. Mejias, The Costs of Connection: How Data Is…, 1138; Surveillance capitalism’s first move is seizing behavioral surplus from everyday life — Shoshana Zuboff, The Age of Surveillance Capitalism, 437; Surveillance capitalism mines intimate personality and emotional data for profit — Shoshana Zuboff, The Age of Surveillance Capitalism, 624 (+18 more)
- DEFINE: Behavioral surplus is the book’s central coinage, immediately flagged as a defining term in the TOC structure.
- corroborated: 2 independent passages support this claim — Shoshana Zuboff, The Age of Surveillance Capitalism, 70; Shoshana Zuboff, The Age of Surveillance Capitalism, 1695
Broader Connections
- Surveillance capitalism extracts behavioral surplus to predict and modify behavior.
#corroborates(0.95) — , The Braided Reading EPUB, 73