Microcelebrity is strategic self-presentation aimed at accumulating attention and online status.

Evidence

Microcelebrity is a mind-­set and a collection of self-­presentation practices endemic in social media, in which users strategically formulate a profile, reach out to followers, and reveal personal information to increase attention and thus improve their online status (Senft 2013). These practices are pursued in view of the so-­called attention economy, a marketing perspective assigning value according to something’s capacity to attract “eyeballs” in a media-­saturated, information-­rich world (Fairchild 2007). — Alice E. Marwick, Instafame, 5

Categorization

• DEFINE: A clean working definition of microcelebrity as self-presentation practices for attention gain.
• XREF: connects to: Microcelebrity requires performing authentic intimacy to treat all followers as prospective audiences. — Crystal Abidin, Internet Celebrity: Understanding Fame…, 81; Microcelebrity evolved from hobbyism into full-time commercial Influence work across global locales. — Crystal Abidin, Internet Celebrity: Understanding Fame…, 83; Achieved micro-celebrity is a deliberate self-presentation strategy, not a social position — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 277 (+10 more)

Related

• Micro-celebrity is a practice, not a status (similarity 0.89)
• Achieved micro-celebrity is a deliberate self-presentation strategy, not a social position (similarity 0.89)
• Microcelebrity requires performing authentic intimacy to treat all followers as prospective audiences. (similarity 0.89)
• Micro-celebrity status requires achievements, not just self-promotion (similarity 0.87)
• Micro-celebrity is a learned status practice rooted in Silicon Valley’s entrepreneurial values (similarity 0.87)
• Social media’s broadcastability has transformed status into attention-seeking and visibility. (similarity 0.87)
• Micro-celebrities face scrutiny if they seek attention without commensurate achievement (similarity 0.85)
• Micro-celebrity involves fame detached from any discernible achievement or work (similarity 0.85)
• Social media broadcasting transforms status by prioritizing attention and visibility (similarity 0.85)
• Virtual influencers force microcelebrity to be redefined as practice rather than identity. (similarity 0.85)
• Ascribed micro-celebrity is granted through media attention and audience distance (similarity 0.83)
• Micro-celebrity requires deliberately commodifying the self into a marketable persona (similarity 0.83)
• Social media’s design rewards visibility and self-promotion with social status. (similarity 0.83)
• Microfame is a participatory celebrity co-created by its audience. (similarity 0.83)
• Web fame cannot create traditional celebrity but produces a distinct micro-celebrity instead (similarity 0.83)

Broader Connections

• Achieved micro-celebrity is a deliberate self-presentation strategy, not a social position #corroborates (0.92) — Alice E. Marwick, Status Update, 277
• Micro-celebrity authenticity rests on cross-platform consistency of self-presentation #expands (0.80) — Alice E. Marwick, Status Update, 284
• Social media’s design rewards visibility and self-promotion with social status. #expands (0.75) — Alice E. Marwick, Status Update, 39
• Micro-celebrity status requires achievements, not just self-promotion #qualifies (0.72) — Alice E. Marwick, Status Update, 335
• Micro-celebrity status can be imposed by media regardless of self-presentation #qualifies (0.72) — Alice E. Marwick, Status Update, 345
• Virtual influencers force microcelebrity to be redefined as practice rather than identity. #complicates (0.72) — Crystal Abidin and Megan Lindsay Brown (eds.), Microcelebrity Around the Globe, 1191
• Micro-celebrity is a learned status practice rooted in Silicon Valley’s entrepreneurial values #expands (0.72) — Alice E. Marwick, Status Update, 314
• Social media self-presentation is a technology of self-governance under neoliberal capitalism. #expands (0.72)
• Microfame is a participatory celebrity co-created by its audience. #complicates (0.72) — Tim Wu, The Attention Merchants, 1022
• Microcelebrity status on Instagram can arise without an obvious platform or talent #qualifies (0.70) — Alice E. Marwick, Instafame, 43
• Ascribed micro-celebrity is granted through media attention and audience distance #qualifies (0.70) — Alice E. Marwick, Status Update, 276