Micro-celebrity status is seen as convertible currency for real-world goals like funding

Evidence

Jackson believes that when he finally comes up with a winning idea, having a large number of Twitter followers and community connections will make it easier for him to find funding. … He explained that networking in the San Francisco scene and becoming known to the community are key to his potential success: I just tell people be there. — Alice E. Marwick, Status Update, 300

Categorization

• DEFINE: Illustrates what micro-celebrity practice is for: attention as a resource convertible into capital.
• XREF: connects to: Celebrity functions as stored attention convertible into commercial influence — Yves Citton, The Ecology of Attention, 150; Micro-celebrity prestige does not automatically convert into financial capital. — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 411

Broader Connections

• Celebrity functions as stored attention convertible into commercial influence #expands (0.82) — Yves Citton, The Ecology of Attention, 150