Microfame was framed as a systematic, learnable technique.

Evidence

As Sorgatz explained, “Microfame is practically a science. It is attainable like running a marathon or acing the LSAT. All you need is a road map.” He recommended, among other things, “oversharing,” “self-publishing,” and one tip that Sorgatz may himself have followed: “separat[ing] yourself from the cacophony by being a little weird. Scratch that—really weird.” — Tim Wu, The Attention Merchants, 1023

Categorization

• SEED: Early systematization of attention-seeking as a replicable method, pre-dating influencer how-to content.
• XREF: Connects to the book’s broader thesis on the industrialization of attention capture as technique.