Attention is a scarce resource drained by information overload

Evidence

Although paying attention appropriately has always been important, the need to manage attention has become more critical with recent geometric increases in the distractions in our lives and the amount of information available to us. The supply of attention is limited within an individual and within an organization. Yet the number of messages we receive and their invasiveness has increased significantly in the past few years. Most people recognize this reality through exposure to the rapidly increasing number of Web sites, books, magazines, and television channels available, and through the proliferation of devices like pagers, cellular phones, faxes, and e-mails that can invade our attention. This information overload has led to organizational attention-deficit disorder—the inability of individuals and organizations to focus attention on the key elements of success. — Thomas Davenport & John Beck, The Attention Economy, 17

Categorization

  • XREF: This is the classic framing Herbert Simon articulated (a wealth of information creates a poverty of attention) that later feeds the whole ‘attention economy’ literature from Davenport, Wu, and the digital-age writers like Tim Wu and James Williams. — connects to: Attention scarcity can be turned into an asset through redistributed attention — Yves Citton, The Ecology of Attention, 337; Attentional tasks fail when capacity cannot meet their demands; Herbert Simon defined attention as the scarce resource that information consumes. — Yves Citton, The Ecology of Attention, 35 (+13 more)
  • ADDENDUM: Directly relevant to the ‘Grafting & Growth’ infrastructure piece in a conceptual inversion sense: information as an endlessly proliferating growth that exhausts the scarce shared resource of focus.
  • DEEPTHINKING: The ‘organizational attention-deficit disorder’ framing is a genuinely fertile management concept — treating attention as a bounded organizational resource with its own pathologies, predating later digital-age usage of ADD as metaphor.

Broader Connections