Human serial attention limits make attention the scarce resource

Evidence

In an information-rich world, most of the cost of information is the cost incurred by the recipient. […] Human beings, like contemporary computers, are essentially serial devices. They can attend to only one thing at a time. This is just another way of saying that attention is scarce. β€” Yves Citton, The Ecology of Attention, 137

Categorization

  • DEFINE: Herbert Simon’s canonical statement of attention scarcity β€” the foundational definitional anchor for the whole attention-economy literature.
  • XREF: connects to: Attention scarcity can be turned into an asset through redistributed attention β€” Yves Citton, The Ecology of Attention, 337; Attentional tasks fail when capacity cannot meet their demands; Herbert Simon defined attention as the scarce resource that information consumes. β€” Yves Citton, The Ecology of Attention, 35 (+7 more)

Broader Connections