Abundant information makes human attention a scarce economic resource.

Evidence

Indeed, it was the psychologist Herbert Simon (1971) who first defined the basic terms of what is now called the “attention economy”: When information is abundant, human attention becomes a scarce resource and, hence, an object of economizing. Because consumers’ ability to parse relevant information is limited, producers invest more resources to capture their attention. Citton (2017) calls this the “great reversal,” in which standard assumptions about the dynamics of supply and demand invert. — Annual Review of Anthropology contributors (⚠ verify author line), The Political Economy of Attention, 18

Categorization

  • DEFINE: Defines the attention economy alongside Simon’s original formulation and Citton’s ‘great reversal.’
  • ADDENDUM: Could extend the ‘Grafting & Growth’ essay’s infrastructure framing—here attention itself is infrastructure that the digital economy commodifies.
  • XREF: Connects to Zuboff’s surveillance capitalism and the broader literature arguing attention is the commodity of the platform era. — connects to: Herbert Simon defined attention as the scarce resource that information consumes. — Yves Citton, The Ecology of Attention, 35; Human serial attention limits make attention the scarce resource — Yves Citton, The Ecology of Attention, 137; Information abundance creates a scarcity of attention — Michael H. Goldhaber, The Attention Economy and the Net, 7 (+6 more)

Broader Connections