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Alice E. Marwick — Instafame: Luxury Selfies in the Attention Economy

Alice E. Marwick — Instafame: Luxury Selfies in the Attention Economy

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Sep 20, 20261 min read

Alice E. Marwick — Instafame: Luxury Selfies in the Attention Economy

17 published claims from this book.

  • Feigned indifference to fame makes online popularity seem deserved
  • Inherited wealth is framed by its displayers as earned.
  • Inherited wealth is presented by microcelebrities as earned merit.
  • Instafame means having a relatively large follower count on Instagram
  • Instagram authenticity markers resist manipulation more than Twitter’s text does
  • Instagram makes extreme wealth feel real rather than televisual fantasy.
  • Instagram’s design forces microcelebrities into clunky substitutes for direct audience interaction.
  • Instagram’s unidirectional following model favors fans over known friends.
  • Microcelebrity is strategic self-presentation aimed at accumulating attention and online status.
  • Microcelebrity status on Instagram can arise without an obvious platform or talent
  • Online fame remains fractional in value and resources compared to traditional stardom.
  • Open-ended social media platforms let non-mainstream individuals attain popularity.
  • Pop stardom now rewards reflexive ironic disavowal rather than sincerity
  • Proximity to a celebrity can confer fame onto otherwise unknown people.
  • Social-media authenticity paradoxically invites skeptical questions about wealth’s source.
  • Social-media popularity amplifies high-school popularity into mainstream celebrity
  • The term microcelebrity originated in Senft’s 2008 study of camgirls.

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