Proximity to a celebrity can confer fame onto otherwise unknown people.

Evidence

Leleboo_phucku is the Instagram account of Goodridge, a young woman who is notable primarily for being a close friend of the Barbadian pop singer Rihanna. Goodridge frequently travels with Rihanna and posts pictures of her glamorous ensembles, designer clothes, and famous friends (see figs. 6 and 7). While Goodridge is not a celebrity, her proximity to celebrity has made her one on Instagram … As Charles Kurzman and his colleagues (2007) write, celebrities have an aura that touches all whom they interact with: by meeting a celebrity briefly at an event or in an elevator, we hope that their status might rub off on us in some small way. β€” Alice E. Marwick, Instafame, 53

Categorization

  • SHARE: Could send to a friend working in social media marketing or celebrity culture studies.
  • XREF: connects to: Traditional celebrity rests on achievement or position but fame itself has other sources β€” Crystal Abidin, Internet Celebrity: Understanding Fame…, 64; Television could manufacture overnight celebrities from ordinary contestants. β€” Tim Wu, The Attention Merchants, 482; People irrationally believe proximity to a celebrity magically protects them from disaster. β€” Sheldon Solomon, Jeff Greenberg, Tom Pyszczynski, The Worm at the Core: On the Role of…, 424

Broader Connections