The productive apparatus shapes individual needs, not just work roles

Evidence

The analysis is focused on advanced industrial society, in which the technical apparatus of production and distribution (with an increasing sector of automation) functions, not as the sum-total of mere instruments which can be isolated from their social and political effects, but rather as a system which determines a priori the product of the apparatus as well as the operations of servicing and extending it. In this society, the productive apparatus tends to become totalitarian to the extent to which it determines not only the socially needed occupations, skills, and attitudes, but also individual needs and aspirations. — Herbert Marcuse, One-Dimensional Man, 97

Categorization

  • DEFINE: Establishes Marcuse’s core definition of advanced industrial society as a technical system that determines needs a priori.
  • XREF: Directly bridges to the reader’s stated attention/consumption-economics interest — the apparatus determining needs foreshadows attention extraction debates. — connects to: The productive apparatus becomes totalitarian by shaping individual needs, not just occupations. — Herbert Marcuse, One-Dimensional Man: Studies in the…, 97; Rational productivity and social control are welded together in new forms of manipulation — Herbert Marcuse, One-Dimensional Man: Studies in the…, 551; Overproduction forces the apparatus to manufacture consumer needs and work-desire — Herbert Marcuse, One-Dimensional Man: Studies in the…, 196 (+4 more)

Broader Connections