Rationalized production requires the elaboration of a new type of man

Evidence

In America rationalisation has determined the need to elaborate a new type of man suited to the new type of work and productive process. This elaboration is still only in its initial phase and therefore (apparently) still idyllic. It is still at the stage of psycho-physical adaptation to the new industrial structure, aimed for through high wages. — Antonio Gramsci, Selections from the Prison Notebooks, 1067

Categorization

Category: Definitional Content

  • DEFINE: Core Fordist concept: the production process demands a psycho-physical reshaping of the worker, a new anthropology.
  • XREF: Connects to biopolitics readings: the state/production shaping bodily capacity and subjectivity.