Consumption demand is manufactured to absorb surplus productive capacity.
Evidence
But the continued conflict between the productive capabilities of society and their destructive and oppressive utilization would necessitate intensified efforts to impose the requirements of the apparatus on the population—to get rid of excess capacity, to create the need for buying the goods that must be profitably sold, and the desire to work for their production and promotion. The system thus tends toward both total administration and total dependence on administration by ruling public and private managements, strengthening the preestablished harmony between the interest of the big public and private corporations and that of their customers and servants. Neither partial nationalization nor extended participation of labor in management and profit would by themselves alter this system of domination—as long as labor itself remains a prop and affirmative force. — Herbert Marcuse, One-Dimensional Man, 196
Categorization
- XREF: Directly bridges to the reader’s stated purpose: the ‘create the need for buying goods that must be profitably sold’ claim is the consumption-as-control thesis connecting to attention economy work on manufactured demand. — connects to: Manufactured scarcity and disposability sustain value by regulating perceived demand — David Theo Goldberg, The Threat of Race: Reflections on…, 1879; Capitalist production speed forces matching acceleration in distribution and consumption. — Hartmut Rosa, Social Acceleration: A New Theory of…, 255; Overproduction forces the apparatus to manufacture consumer needs and work-desire — Herbert Marcuse, One-Dimensional Man: Studies in the…, 196 (+1 more)
Broader Connections
- Overproduction forces the apparatus to manufacture consumer needs and work-desire
#corroborates(0.85) — Herbert Marcuse, One-Dimensional Man, 196 - Capitalist production speed forces matching acceleration in distribution and consumption.
#expands(0.78) — Hartmut Rosa, Social Acceleration, 255 - Consumption resists change because it is profitable and shielded from environmental costs
#expands(0.75) — Albert Bandura, Moral Disengagement, 2986 - Manufactured scarcity and disposability sustain value by regulating perceived demand
#complicates(0.72) — David Theo Goldberg, The Threat of Race, 1879