Overproduction forces the apparatus to manufacture consumer needs and work-desire

Evidence

But the continued conflict between the productive capabilities of society and their destructive and oppressive utilization would necessitate intensified efforts to impose the requirements of the apparatus on the population—to get rid of excess capacity, to create the need for buying the goods that must be profitably sold, and the desire to work for their production and promotion. The system thus tends toward both total administration and total dependence on administration by ruling public and private managements, strengthening the preestablished harmony between the interest of the big public and private corporations and that of their customers and servants. — Herbert Marcuse, One-Dimensional Man, 196

Categorization

• DEFINE: Core statement of ‘false needs’ — needs manufactured to absorb excess productive capacity, the mechanism at the heart of the reader’s critical-theory study.
• XREF: This is the exact mechanism imported into the attention economy: excess manufacturing capacity becomes endless content feed-listening, needs invented to absorb surplus. — connects to: Predetermined needs reduce the consumer to the eternal object of the industry — Theodor W. Adorno, Max Horkheimer, Dialectic of Enlightenment, 110; Overproduction aims to restore a real that escapes society — Jean Baudrillard, Simulacra and Simulation, 85; Production regulates mental consumption as it does material consumption. — Theodor W. Adorno, The Culture Industry: Selected Essays…, 267 (+8 more)
• SEED: Essay angle: ‘excess capacity as the engine of manufactured desire’ — from Marcuse’s goods to today’s feed cycles, the same surplus-absorption logic.

Broader Connections

• Production regulates mental consumption as it does material consumption. #corroborates (0.85) — Theodor W. Adorno, The Culture Industry, 267
• Consumer culture’s desire-production reproduces itself autonomously without needing any external cause #complicates (0.85) — Fredric Jameson, Postmodernism, or, The Cultural Logic…, 468
• Advertising compels consumers to identify with and demand the products imposed on them #exemplifies (0.85) — Theodor W. Adorno, The Culture Industry, 98
• Blocked power over productive activity produces consumerism as compensation. #corroborates (0.80) — Fredric Jameson, Postmodernism, or, The Cultural Logic…, 689
• Adaptation of cultural to material needs already concedes production’s manipulation of desire #corroborates (0.80)
• Individual consumption effects cannot be isolated from production-side forces #corroborates (0.80)