Advanced industrial society suffocates any need that demands liberation from comfort
Evidence
The distinguishing feature of advanced industrial society is its effective suffocation of those needs which demand liberationāliberation also from that which is tolerable and rewarding and comfortableāwhile it sustains and absolves the destructive power and repressive function of the affluent society. Here, the social controls exact the overwhelming need for the production and consumption of waste; the need for stupefying work where it is no longer a real necessity; the need for modes of relaxation which soothe and prolong this stupefication; the need for maintaining such deceptive liberties as free competition at administered prices, a free press which censors itself, free choice between brands and gadgets. ā Herbert Marcuse, One-Dimensional Man, 120
Categorization
- XREF: This is the sharpest statement of ārepressive satisfactionā ā maps directly to the readerās attention/consumption economics bridge; the āfree press which censors itselfā line connects to critiques of self-censoring platform moderation. ā connects to: Advanced industrial societyās chief achievement is containing all qualitative social change ā Herbert Marcuse, One-Dimensional Man: Studies in theā¦, 90; Advanced industrial society produces a rational, comfortable unfreedom as a token of technical progress. ā Herbert Marcuse, One-Dimensional Man: Studies in theā¦, 105; Freedom in advanced industrial society can only be defined negatively as liberation from control. ā Herbert Marcuse, One-Dimensional Man: Studies in theā¦, 112 (+1 more)
- SEED: The idea that relaxation āsoothes and prolongs stupeficationā is a ready-made essay hook against the productivity-optimization industry (recovery as work, doomscrolling as needed sedation).