Reputation is a public inference of disposition from background and behavior

Evidence

Our opinion is thus based partly on the theory we hold of the effect of culture, class membership, family line, and the like on a person’s motivation (his disposition) and hence his behaviour. The opinion which is publicly formed and held is this person’s reputation. Our problem in essence is to infer the person’s qualities from such data. — Diego Gambetta, Trust - Making and Breaking Cooperative…, 822

Categorization

Category: Definitional Content

  • DEFINE: Defines reputation as publicly formed inference from observed data to disposition — a key term; also XREF to Luhmann’s trust-as-reduction-of-complexity where reputation substitutes for direct observation.

Broader Connections