Publicity has become its own commodity rather than an image of commodities

Evidence

Advertising is no longer (was it ever?) a means of communication or of information. Or else it is overtaken by the madness specific to overdeveloped systems, that of voting for itself at each moment, and thus of parodying itself. If at a given moment, the commodity was its own publicity (there was no other) today publicity has become its own commodity. — Jean Baudrillard, Simulacra and Simulation, 303

Categorization

• DEFINE: Captures advertising’s self-referential turn: the ad no longer advertises a product but itself.
• XREF: connects to: thought becomes a commodity when public opinion reaches a certain state; Poptimism legitimized marketing and spectacle as cultural production itself. — W. David Marx, Blank Space: A Cultural History of the…, 140; Scam prominence now depends on media ubiquity, not audacity — W. David Marx, Blank Space: A Cultural History of the…, 574 (+10 more)

Broader Connections

• Postmodernity erases the boundary between commodity and its image #corroborates (0.88) — Fredric Jameson, Postmodernism, or, The Cultural Logic…, 605
• Pseudo-activity substitutes publicity for actual satisfaction. #expands (0.85) — Theodor W. Adorno, The Culture Industry, 270
• Fame has become a purchased product of the cultural system. #corroborates (0.85) — Theodor W. Adorno, Minima Moralia, 114
• Poptimism legitimized marketing and spectacle as cultural production itself. #expands (0.82) — W. David Marx, Blank Space, 140
• Fame shifted from costly earned status to broadcast and reality-driven attention #exemplifies (0.80)
• Media presence itself becomes the model that precedes and drains meaning from events #expands (0.80) — Jean Baudrillard, Simulacra and Simulation, 187
• Scam prominence now depends on media ubiquity, not audacity #exemplifies (0.78) — W. David Marx, Blank Space, 574