Media presence itself becomes the model that precedes and drains meaning from events

Evidence

What else do the media dream of besides creating the event simply by their presence? Everyone decries it, but everyone is secretly fascinated by this eventuality. Such is the logic of simulacra, it is no longer that of divine predestination, it is that of the precession of models, but it is just as inexorable. And it is because of this that events no longer have meaning: it is not that they are insignificant in themselves, it is that they were preceded by the model, with which their processes only coincided. — Jean Baudrillard, Simulacra and Simulation, 187

Categorization

  • DEFINE: Defines ‘precession of models’ — the pivotal term — and explains precisely why events lose meaning: they are preceded by the model they merely coincide with.
  • XREF: This is the generative idea behind the ‘precession of simulacra’ that opens the book; connects to Jameson’s ‘postmodern depthlessness’ where images float free of referents. — connects to: The televised event supersedes and substitutes for the historical event it depicts — Jean Baudrillard, Simulacra and Simulation, 177; Media act as a genetic code mutating the real into the hyperreal. — Jean Baudrillard, Simulacra and Simulation, 112; Media juxtaposition conceals the dialectical links between seemingly unrelated events — Fredric Jameson, Postmodernism, or, The Cultural Logic…, 797 (+15 more)

Broader Connections