Fame shifted from costly earned status to broadcast and reality-driven attention

Evidence

This shift reflected yet another major change in the nature of fame, which was historically a costly signal of status, earned through extraordinary feats. Mass media broadcasting could bestow an automatic aura on anyone in the spotlight. Reality TV confused the situation even more. Survivor cast normal people as contestants, yet its popularity turned middle-aged corporate management consultant Richard Hatch into a national celebrity. But within the media ecosystem, the reality stars’ lack of glamour and mystique knocked them to the D-list. Viewers subconsciously discounted their status. — W. David Marx, Blank Space, 547

Categorization

Category: Causal Relationships

  • DEFINE: Costly signaling applied to fame — a definitional frame for why old fame carried aura.
  • XREF: Extends the costly-signaling logic from the author’s own trade/economics material into celebrity culture.