Modern advertising manipulates desires through images largely unconnected to the product.
Evidence
Advertising, moreover, is no longer built around the idea of informing or promoting in the ordinary sense, but is increasingly geared to manipulating desires and tastes through images that may or may not have anything to do with the product to be sold (see plate 1 .6). If we stripped modern advertising of direct reference to the three themes of money, sex, and power there would be very little left. — David Harvey, The Condition of Postmodernity, 1819
Categorization
- CANDY: A sharp, quotable observation: strip sex, money, and power from modern ads and almost nothing remains.
- XREF: connects to: Advertising compels consumers to identify with and demand the products imposed on them — Theodor W. Adorno, The Culture Industry: Selected Essays…, 98; Objects and media messages interrogate consumers rather than being consumed — Jean Baudrillard, Simulacra and Simulation, 256; Postmodernity erases the boundary between commodity and its image — Fredric Jameson, Postmodernism, or, The Cultural Logic…, 605 (+10 more)
Broader Connections
- Advertising compels consumers to identify with and demand the products imposed on them
#expands(0.85) — Theodor W. Adorno, The Culture Industry, 98 - Postmodernity erases the boundary between commodity and its image
#expands(0.85) — Fredric Jameson, Postmodernism, or, The Cultural Logic…, 605 - Children’s advertising manipulates kids into pressing parents for unwanted purchases.
#exemplifies(0.85) - Ad-driven desires are false needs producing euphoria in unhappiness
#expands(0.80) — Herbert Marcuse, One-Dimensional Man, 114 - Lifestyle branding severed revolutionary iconography from its context and hid supply-chain exploitation.
#exemplifies(0.80) — Naomi Klein, Doppelganger, 504 - Objects and media messages interrogate consumers rather than being consumed
#contradicts(0.75) — Jean Baudrillard, Simulacra and Simulation, 256