Media value now centers on appearing rather than acting

Evidence

The new stage of media commodification centers on “appearing” (“image”) rather than on “having” (“possession”), and, importantly, on how relating to others is mediated by appearing. — Aris Komporozos-Athanasiou, Speculative Communities, 134

Categorization

  • XREF: connects to: Publicity has become its own commodity rather than an image of commodities — Jean Baudrillard, Simulacra and Simulation, 303; Contemporary spectatorship values special effects as expensive form, not content — Fredric Jameson, Postmodernism, or, The Cultural Logic…, 826; Media devices now function as talismans of connectivity rather than instruments of listening — Mark Fisher, Capitalist Realism: Is There No…, 52

Broader Connections