Neoliberalism alters what culture gets made and how it is distributed

Evidence

At a broader level, these changes in culture are inexorably linked to neoliberalism, the hypercapitalist economic system that organizes society to expedite the free flow of capital across global markets. Neoliberalism has quietly shaped the incentive structures that guide individual human behavior. By elevating extreme profit seeking as the highest human goal, neoliberalism alters what gets made, how it gets distributed, who benefits—and how we feel about that process. — W. David Marx, Blank Space, 20

Categorization

• DEFINE: Marx defines neoliberalism here as the incentive-structure mechanism that shapes individual behavior — the framework for his whole thesis.
• QUESTION: The reader will want to interrogate whether incentive-shaping is a distinctive mechanism or just an aggregating term — the proposition is asserted, not yet evidenced.
• XREF: connects to: The ruins of rave culture mark sites where neoliberal redevelopment erased dreams of collectivity — Mark Fisher, Ghosts of My Life: Writings on…, 482