Neoliberalism required culturally transforming non-capitalist societies to extend markets
Evidence
Rappard provided a bridge between the ‘civilising’ work of the mandate system and the neoliberal attempt to save civilisation from the threat of collectivism. He brought an internationalist perspective to neoliberal thinking, and a belief that the international extension of the competitive market required the cultural and subjective transformation of non-capitalist societies. — Jessica Whyte, The Morals of the Market, 88
Categorization
- XREF: Directly relevant to the reader’s interest in how market ethics depends on reshaping subjectivities — connects to human-rights discourse’s role in subject-formation. — connects to: Neoliberalism’s durability rests on fusing the economic with the cultural — Philip Mirowski, Never Let a Serious Crisis Go to Waste, 298; Neoliberals replaced the old language of civilisation with a market-based standard — Jessica Whyte, The Morals of the Market: Human Rights…, 64; Mises saw non-Western peoples as needing market adoption or destruction — Jessica Whyte, The Morals of the Market: Human Rights…, 115 (+8 more)
Broader Connections
- Neoliberal modernisation aimed to destroy non-market sources of social reproduction
#corroborates(0.85) — Jessica Whyte, The Morals of the Market, 354 - Neoliberalism displaces racial markers onto marketable and consumable identity conditions.
#expands(0.75) — David Theo Goldberg, The Threat of Race, 1606 - Capitalism conserving non-capitalist modes produces racial and colonial ideologies.
#expands(0.72)