Neoliberalism is a capitalism of Like rather than of prohibition
Evidence
Smart power with a liberal, friendly appearance – power that stimulates and seduces – is more compelling than power that imposes, threatens and decrees. Its signal and seal is the Like button. Now, people subjugate themselves to domination by consuming and communicating – and they click Like all the while. Neoliberalism is the capitalism of ‘Like’. It is fundamentally different from nineteenth-century capitalism, which operated by means of disciplinary constraints and prohibitions. — Byung-Chul Han, Psychopolitics, 48
Categorization
- XREF: connects to: Control society replaced confinement with self-created open space — Byung-Chul Han, Psychopolitics: Neoliberalism and New…, 51; Electroshock is disciplinary negativity while neoliberal power governs through positivity — Byung-Chul Han, Psychopolitics: Neoliberalism and New…, 86