Neoliberalism reshapes cultural incentives by prioritizing extreme profit seeking

Evidence

At a broader level, these changes in culture are inexorably linked to neoliberalism, the hypercapitalist economic system that organizes society to expedite the free flow of capital across global markets. Neoliberalism has quietly shaped the incentive structures that guide individual human behavior. By elevating extreme profit seeking as the highest human goal, neoliberalism alters what gets made, how it gets distributed, who benefits—and how we feel about that process. — W. David Marx, Blank Space, 20

Categorization

Category: Causal Relationships

  • XREF: This is Marx’s macro-mechanism hook; the reader must hold this alongside the ‘death of the sellout’ status dynamics to argue the counter-case.
  • DEFINE: Brief working definition of neoliberalism as a cultural-shaping force rather than just an economic one.