Moralizing trust often stems from confusing it with trustworthiness

Evidence

Clearly, two quite distinct issues are at stake here. First, some moralize the notion of trust itself. Second, some moralize trustworthiness and make trust depend exclusively on such moralized trustworthiness. It is possible that the tendency to moralize the notion of trust follows from a mistaken association with thinking of trustworthiness as a moral matter, so that the first of these issues is less problematic than the second. — Russell Hardin, Trust and Trustworthiness, 371