Merely priming demographic-shift projections shifts unaffiliated voters toward conservative parties.

Evidence

The present research is the first (to our knowledge) to examine whether making projected changes in racial demographics salient evokes conservative shift. Study 1 capitalized on an experimental component of a general population survey, revealing that making the majorityminority shift in California salient led politically unaffiliated White Americans to lean more toward the Republican (vs. Democratic) Party, compared with respondents for whom this racial shift was not salient. — Maureen A. Craig and Jennifer A. Richeson, On the Precipice of a…, 87

Categorization

  • XREF: Directly relevant to my threatened-privilege mobilization research — the fact that the effect shows among the politically unaffiliated, not just partisans, strengthens the mechanism account. — connects to: Demographic threat generalizes conservative shift to race-neutral policy — Maureen A. Craig and Jennifer A. Richeson, On the Precipice of a…, 90; Liberal and conservative participants responded similarly to demographic threat — Maureen A. Craig and Jennifer A. Richeson, On the Precipice of a…, 106; Removing anticipatory status threat eliminates the conservative reaction to demographic shift. — Maureen A. Craig and Jennifer A. Richeson, On the Precipice of a…, 86 (+5 more)

Broader Connections