Making an implicit self-esteem cue salient does not by itself diminish its influence.

Evidence

In an unpublished replication of Johnson’s initial letter effect (see Figure 1) performed by the present authors, subjects were asked to provide their names in advance, and it was mentioned that the letters they were about to rate included ones that were in their names. The authors expected that drawing attention to this cue would reduce its effect, but it did not; rather, the initial letter effect was undiminished. In retrospect, it was plausible that the effect was not altered because subjects had no reason to suppress this particular implicit self-esteem effect. — Anthony G. Greenwald and Mahzarin R. Banaji, Implicit Social Cognition, 246

Categorization

• XREF: Directly tests the boundary condition candidate from the MOC — awareness/recall of the cue as a moderator — and finds it does not generalize, relevant to the reading purpose on how implicit measures track value-protective cognition. — connects to: Attitudes predict behavior even without attentional focus — Anthony G. Greenwald and Mahzarin R. Banaji, Implicit Social Cognition: Attitudes,…, 79; Implicit biases can be consciously overridden through deliberate attention — Joseph Avery, Jim Sidanius, Joel Cooper, Gregory Davis, Amanda N., Bias in the Law: A Definitive Look at…, 1362; Implicit attitudes are past-experience traces not introspectively identified by the actor. — Anthony G. Greenwald and Mahzarin R. Banaji, Implicit Social Cognition: Attitudes,…, 80

Broader Connections

• Implicit biases can be consciously overridden through deliberate attention #complicates (0.72) — Joseph Avery, Jim Sidanius, Joel Cooper, Gregory Davis, Amanda N., Bias in the Law, 1362
• Implicit attitudes are past-experience traces not introspectively identified by the actor. #qualifies (0.71) — Anthony G. Greenwald and Mahzarin R. Banaji, Implicit Social Cognition, 80