Group identity is malleable and its salience can shift.

Evidence

Allport also clearly recognized how group affiliation affects the ways in which people value others and how individuals differ in their identification with their group (Brown & Zagefka). He remarked that “the sense of belonging is a highly personal matter. Even two members of the same actual in-group may view its composition in widely divergent ways” (p. 36). Moreover, he illustrated how the salience of group identity is alterable – how categorization can become recategorization – and how people can be members of multiple categories and possess multiple identities (Gaertner & Dovidio). For example, he wrote that “in-group memberships are not permanently fixed. For certain purposes an individual may affirm one category of membership, for other purposes a slightly larger category” (p. 35). — , Rudman, Laurie A - On the Nature of…, 111

Categorization

Category: Definitional Content

  • XREF: Connects to social identity theory and recategorization research (Gaertner & Dovidio’s common ingroup identity model), and to the malleability-of-identity theme in later social psychology.
  • DEFINE: Defines the concept of recategorization and the flexible, purpose-driven nesting of ingroup memberships.