Fashion substitutes for class and profession as a source of individual differentiation.

Evidence

In a certain sense fashion gives woman a compensation for her lack of position in a class based on a calling or profession. The man who has become absorbed in a calling has entered a relatively uniform class, within which he resembles many others, and is thus often only an illustration of the conception of this class or calling. On the other hand, as though to compensate him for this absorption, he is invested with the full importance and the objective as well as social power of this class. To his individual importance is added that of his class, which often covers the defects and deficiencies of his purely personal character. The individuality of the class often supplements or replaces that of the member. This identical thing fashion accomplishes with other means. Fashion also supplements a person’s lack of importance, his inability to individualize his existence purely by his own unaided efforts, by enabling him to join a set characterized and singled out in the public consciousness by fashion alone. Here also, to be sure, the personality as such is reduced to a general formula, yet this formula itself, from a social standpoint, posssesses an individual tinge, and thus makes up through the social way what is denied to the personality in a purely individual way. — Georg Simmel, on individuality and social forms_…, 732

Categorization

  • XREF: Connects to Lofland’s logic of how the city provides social identity when occupational or kinship markers are absent — fashion as a categorical label enabling strangers to be ‘placed’ in public space. — connects to: The cash economy correlates social expansion with individual differentiation — Georg Simmel, on individuality and social forms_…, 663; Fashion dictates styles with no objective, aesthetic, or practical justification. — Georg Simmel, on individuality and social forms_…, 715; Fashion requires both the impulse to union and to isolation — Georg Simmel, on individuality and social forms_…, 721 (+12 more)

Broader Connections