Fashion is abandoned by a class once it diffuses to other classes

Evidence

Fashion, in and of itself, as a form of social life, is a preeminent case of this correlation. The adornment and accentuation that it lends to the personality is accorded to it only as the member of a class that is collectively distinguishing itself from other classes by adopting the new fashion. (As soon as a fashion has diffused into the other classes, it is abandoned and replaced with another.) The adoption of a fashion represents an internal leveling of the class and its self-exaltation above all other classes. — Georg Simmel, on individuality and social forms_…, 618

Categorization

  • DEFINE: Defines fashion’s mechanism: internal leveling plus external self-exaltation, and abandonment once diffusion occurs.
  • ADDENDUM: Directly extends the class-signaling logic of the immodesty/dress essay: fashion-based distinction among social classes is the same status-signaling dynamic described there.
  • XREF: connects to: Elites lost a sustained battle to mark status through dress; Fashion recurs cyclically because old forms regain the charm of difference once forgotten — Georg Simmel, on individuality and social forms_…, 743; Fashion requires both the impulse to union and to isolation — Georg Simmel, on individuality and social forms_…, 721 (+1 more)

Broader Connections