Distraction raises stereotype expression but lowers stereotype activation

Evidence

Gilbert and Hixon (1991) used a distracting memory load to reduce attentional resources available for a word-completion task that was used as an indicator of ethnic stereotyping and found increased evidence of stereotyping on the indirect measure. (Although Gilbert and Hixon reported, as just described, that stereotype expression was increased by distraction, they also reported that stereotype activation was reduced by distraction.) — Anthony G. Greenwald and Mahzarin R. Banaji, Implicit Social Cognition, 239

Categorization

  • QUESTION: The activation-vs-expression dissociation inside a single study is worth chasing — limits of the model.
  • XREF: connects to: Automatic stereotype activation is controllable and context-dependent — , Rudman, Laurie A - On the Nature of…, 333; Group stereotypes activate differently depending on the context viewed — , Rudman, Laurie A - On the Nature of…, 221; Cognitive fatigue increases reliance on stereotypes — John F. Dovidio, Peter Glick, Laurie A. Rudman, On the Nature of Prejudice: Fifty Years…, 1168 (+2 more)

Broader Connections