Group stereotypes activate differently depending on the context viewed

Evidence

However, mounting evidence suggests that beliefs about groups can be quite malleable across different contexts. For example, different components of stereotypes and attitudes are activated when target group members are viewed in different situations (e.g., African American individuals on a street corner versus in a church; Wittenbrink, Judd, & Park, 2001). — , Rudman, Laurie A - On the Nature of…, 221

Categorization

• XREF: Inverts the classic view of prejudice as a rigid inflexible system — a context-dependent, dynamic model of stereotype activation that parallels situated/embodied accounts of knowledge. — connects to: Distraction raises stereotype expression but lowers stereotype activation — Anthony G. Greenwald and Mahzarin R. Banaji, Implicit Social Cognition: Attitudes,…, 239; the MOC “The Wound of the Label: When Knowing Someone Becomes a Way of Erasing Them”