Consumers buy culture-industry products knowing they are being manipulated

Evidence

The triumph of advertising in the culture industry is that consumers feel compelled to buy and use its products even though they see through them. — Theodor W. Adorno, The Culture Industry, 31

Categorization

  • XREF: Directly contradicts the ‘dupes’ critique of mass culture listeners; connects to the reader’s silence-work on how audiences hold critical distance while still participating. — connects to: The culture industry’s products prescribe reactions through signals to forbid reflection — Theodor W. Adorno, Max Horkheimer, Dialectic of Enlightenment, 107; The culture industry’s deception is ruining genuine amusement, not supplying it — Theodor W. Adorno, Max Horkheimer, Dialectic of Enlightenment, 111; Predetermined needs reduce the consumer to the eternal object of the industry — Theodor W. Adorno, Max Horkheimer, Dialectic of Enlightenment, 110 (+6 more)
  • SEED: Article angle: ‘Seeing through it and still buying in’ — modern media skepticism as powerless resistance, from Adorno to parasocial stanning.