Predetermined needs reduce the consumer to the eternal object of the industry

Evidence

The principle dictates that he should be shown all his needs as capable of fulfillment, but that those needs should be so predetermined that he feels himself to be the eternal consumer, the object of the culture industry. Not only does it make him believe that the deception it practices is satisfaction, but it goes further and implies that, whatever the state of affairs, he must put up with what is offered. — Theodor W. Adorno, Max Horkheimer, Dialectic of Enlightenment, 110

Categorization

• DEFINE: Explains how need-predetermination manufactures the consumer as passive object.
• XREF: connects to: People are reduced to objects whether addressed as employees or consumers — Theodor W. Adorno, Max Horkheimer, Dialectic of Enlightenment, 113; Overproduction forces the apparatus to manufacture consumer needs and work-desire — Herbert Marcuse, One-Dimensional Man: Studies in the…, 196; Advertising compels consumers to identify with and demand the products imposed on them — Theodor W. Adorno, The Culture Industry: Selected Essays…, 98 (+10 more)

Broader Connections

• Mass culture creates the very needs it then claims to satisfy #corroborates (0.95) — Theodor W. Adorno, The Culture Industry, 113
• The culture industry rules by manufacturing the needs it satisfies #corroborates (0.92) — Theodor W. Adorno, Max Horkheimer, Dialectic of Enlightenment, 107
• People are reduced to objects whether addressed as employees or consumers #expands (0.85) — Theodor W. Adorno, Max Horkheimer, Dialectic of Enlightenment, 113
• Mass culture’s technical rationality masks class domination as consumer demand. #corroborates (0.85) — Theodor W. Adorno, Max Horkheimer, Dialectic of Enlightenment, 94
• Advertising compels consumers to identify with and demand the products imposed on them #expands (0.82) — Theodor W. Adorno, The Culture Industry, 98
• Overproduction forces the apparatus to manufacture consumer needs and work-desire #expands (0.80) — Herbert Marcuse, One-Dimensional Man, 196
• Consumer culture’s desire-production reproduces itself autonomously without needing any external cause #expands (0.80) — Fredric Jameson, Postmodernism, or, The Cultural Logic…, 468
• Seller competition manufactures ever new consumer needs, which in turn amplifies individual variation #expands (0.75) — Georg Simmel, on individuality and social forms_…, 758
• Consumers buy culture-industry products knowing they are being manipulated #qualifies (0.72) — Theodor W. Adorno, The Culture Industry, 31