The culture industry rules by manufacturing the needs it satisfies

Evidence

It is quite correct that the power of the culture industry resides in its identification with a manufactured need, and not in simple contrast to it, even if this contrast were one of complete power and complete powerlessness. — Theodor W. Adorno, Max Horkheimer, Dialectic of Enlightenment, 107

Categorization

  • XREF: connects to: Mass culture creates the very needs it then claims to satisfy — Theodor W. Adorno, The Culture Industry: Selected Essays…, 113; Adaptation of cultural to material needs already concedes production’s manipulation of desire; Mass culture functions as baby-food that manufactures the very needs it satisfies — Theodor W. Adorno, The Culture Industry: Selected Essays…, 117 (+5 more)

Broader Connections