Individual consumption effects cannot be isolated from production-side forces

Evidence

No causal nexus at all can properly be worked out between isolated ‘impressions’ of the hit song and its psychological effects on the listener. If indeed individuals today no longer belong to themselves, then that also means that they can no longer be ‘influenced’. The opposing points of production and consumption are at any given time closely co-ordinated, but not dependent on each other in isolation. Their mediation itself does not in any case escape theoretical conjecture. — Theodor W. Adorno, The Culture Industry, 91

Categorization

Category: Contrarian or Surprising Claims

  • QUESTION: This is the honest falsification point the reader wants: if listeners ‘can no longer be influenced’, then the whole consumption-side empirical test of Adorno’s theory collapses. Where does that leave trying to run this analysis on modern culture?