Treating outgroup members purely as individuals blocks attitude generalization to the group

Evidence

Hewstone and Brown’s (1986) alternative general theoretical solution – categorization – proposed that for the positive effects of contact to generalize to the entire outgroup, it is vital that category salience remains relatively high during the interaction. — , Rudman, Laurie A - On the Nature of…, 1810 (#complicates, via linked claim)

Categorization

• XREF: connects to: Positive contact effects fail to generalize when outgroup members are treated as exceptions; Group category salience during contact enables attitude generalization to the outgroup — , Rudman, Laurie A - On the Nature of…, 1810; Individuating contact can fail to generalize to other group members — , Rudman, Laurie A - On the Nature of…, 1808 (+3 more)

Broader Connections

• Group category salience during contact enables attitude generalization to the outgroup #complicates (0.85) — , Rudman, Laurie A - On the Nature of…, 1810