Decategorized personal contact may fail to change outgroup-wide attitudes

Evidence

Indeed, a real concern is that individuals may discount positive experiences with outgroup members as an exception to the rule. Consequently, Hewstone and Brown (1986) argued that, under decategorized contact, attitudes towards the outgroup as a whole would remain unchanged, due to the very conditions intended to produce the attitude change. — , Rudman, Laurie A - On the Nature of…, 1809

Categorization

Category: Causal Relationships