Category salience must persist alongside intimacy for contact effects to generalize

Evidence

These findings indicate the importance of the intimacy of contact and its potential to personalize the outgroup member, but they also suggest that despite the importance of a personalized interaction, some level of category salience must also be maintained if positive attitudes are to generalize to other members of the outgroup category. — , Rudman, Laurie A - On the Nature of…, 1816