Tobacco ads reframed smoking as freedom and adulthood to recruit the young
Evidence
Tobacco advertising glamorized smoking and depicted it as a rite of passage from childhood to adulthood (Proctor, 2011). Marketing campaigns targeted young women smokers as liberated and offer promotional gifts of hip clothing in exchange for coupons from cigarette packs. Sponsorship of sporting, entertainment, and other cultural events further burnish the positive image of tobacco products (Proctor, 2012). Exposure to tobacco ads and promotions fosters tobacco use (Lynch & Bonnie, 1994). — Albert Bandura, Moral Disengagement, 1625
Categorization
Category: Causal Relationships
Related
- Tobacco advertising recruits youth by linking smoking to adult liberty. (similarity 0.97)
- Cigarette advertising sold smoking as youthful freedom and women’s liberation (similarity 0.86)
- The tobacco industry denied advertising’s effect while spending billions on it (similarity 0.84)
- Cigarette advertising created both a dangerous-product market and a durable oligopoly (similarity 0.81)
- 1930s cigarette ads sold fear of weight gain and aging. (similarity 0.80)
- Big tobacco follows new smokers into e-cigarettes using youth-targeted marketing (similarity 0.80)
- Smoking profits depend on recruiting teen starters because adults rarely begin (similarity 0.80)
- Tobacco profitability depends on recruiting teen smokers. (similarity 0.80)
- Advertising aimed at women tripled female smoking rates across a decade. (similarity 0.79)
- Industries justify harmful products by magnifying their psychological benefits (similarity 0.78)
- The tobacco industry deliberately targeted teenage smokers in its marketing strategy (similarity 0.78)