Tobacco advertising recruits youth by linking smoking to adult liberty.

Evidence

Tobacco advertising glamorized smoking and depicted it as a rite of passage from childhood to adulthood (Proctor, 2011). Marketing campaigns targeted young women smokers as liberated and offer promotional gifts of hip clothing in exchange for coupons from cigarette packs. Sponsorship of sporting, entertainment, and other cultural events further burnish the positive image of tobacco products (Proctor, 2012). Exposure to tobacco ads and promotions fosters tobacco use (Lynch & Bonnie, 1994). — Albert Bandura, Moral Disengagement, 1625

Categorization

• XREF: Recruiting smokers by framing cigarettes as liberation connects to the existing article on ‘Complaints About Immodesty’ where industries and moral entrepreneurs weaponize value shifts for commercial ends. — connects to: Tobacco companies deliberately recruited teen smokers
• corroborated: 2 independent passages support this claim — Albert Bandura, Moral Disengagement: How People Do Harm…, 1625