Advertising aimed at women tripled female smoking rates across a decade.

Evidence

Lasker may never have been at J. Walter Thompson, much less the Women’s Department, but his imitation of their approach worked wonders. Sales of Luckies exploded, increasing by 8.3 billion units in 1928 alone. As other brands followed suit, rates of smoking among women tripled from the 1920s to the mid-1930s. — Tim Wu, The Attention Merchants, 243

Categorization

• XREF: connects to: Cigarette advertising sold smoking as youthful freedom and women’s liberation — Albert Bandura, Moral Disengagement: How People Do Harm…, 1694; Tobacco ads reframed smoking as freedom and adulthood to recruit the young; Advertising research deliberately cultivated female discontent to expand women’s consumption — Tim Wu, The Attention Merchants, 530 (+1 more)

Broader Connections

• Cigarette advertising sold smoking as youthful freedom and women’s liberation #corroborates (0.85) — Albert Bandura, Moral Disengagement, 1694
• Advertising research deliberately cultivated female discontent to expand women’s consumption #expands (0.80) — Tim Wu, The Attention Merchants, 530
• Tobacco ads reframed smoking as freedom and adulthood to recruit the young #corroborates (0.75)
• Advertising’s targeted appeal to women began when companies realized women did most household purchasing #expands (0.70) — Tim Wu, The Attention Merchants, 208