The influencer economy spawned a physical infrastructure of photoready spaces and support labor

Evidence

With so many youths attempting to become creators and influencers, this mobilized an auxiliary workforce: “a cottage industry of photo and video editors, location scouts, and support teams.” Men became “Instagram boyfriends/husbands” who took snaps for women on their quest to become an internet main character. Influencers moved into “hype houses”—gaudy apartments where they partied and supported each other in creating daily content. Photogenic locations became global landmarks, such as the pink wall at fashion boutique Paul Smith in West Hollywood. Entrepreneurs opened entire mini theme parks, such as the Museum of Ice Cream, for aspiring influencers to take colorful shots. — W. David Marx, Blank Space, 551

Categorization

• XREF: The pink wall and Museum of Ice Cream are physical artifacts of the flattened ‘anywhere looks like anywhere’ aesthetic central to his omnivore monoculture claim.