Influencer homes are spatially partitioned into distinct production zones for content types

Evidence

Maples takes us into the upstairs bathroom: “You can really tell this is a studio, because in the bathtub there is only one thing—filming equipment! And wigs, in the corner here.” The walls of every upstairs room are covered with ring lights, flood lights, acoustic panels to absorb sound, all attached to walls in a seemingly haphazard fashion, a bizarre chaos to manage sound and vision (fig. 3). There are different rooms for different kinds of videos, one for sitting down behind a table that is used for shots in which Maples talks only to the camera, a craft and sewing room for videos in which Maples does more than talk but only requires mostly up-close or midrange camera shots, a room for “try-on” hauls that require shots of Maples’s entire body, and a room—well, closet—for gaming, set up for Maples’s gaming YouTube channel. — Grant Bollmer, Katherine Guinness, The Influencer Factory, 136