Influencer authenticity is fabricated across four spatial infrastructures

Evidence

Sometimes, these spaces are both obvious and ignored because of their conflation with the “person” we see on screen; the intimacy and closeness of the home merges person and property, fabricating authenticity through private, domestic space. Sometimes, these spaces remain generic, boring, forgettable; the enclosed intimacy of the car requires isolation for authenticity, fungibility a necessity for truth. Sometimes, these spaces point toward a constant churn of more products, more waste, more content; the perpetual more of the market requires the influencer to revel in excess to the point of exhaustion to remain “interesting,” to remain valuable as a commodity to be exchanged. Sometimes, these spaces draw out the operations of contemporary logistics; the warehouse links supply chains, the home, the car, and the market, and truly “elite” influencers ensure personal control over the production, circulation, and distribution of commodities. — Grant Bollmer, Katherine Guinness, The Influencer Factory, 342

Categorization

• DEFINE: Defines the four infrastructures (home, car, market, warehouse) explicitly and names each one’s role.
• SEED: Directly gives the analytical frame for the reader’s planned case study of a real creator through the four infrastructures.